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Darla Moore School of Business

Marketing Scholars Program

The Moore School is committed to providing a balance of both hard and soft skill development as faculty and staff prepare students for their transition from the classroom to the real world. The Marketing Scholars Program brings together the best and brightest marketing students to work with partner companies — including all the challenges, responsibilities and excitement of completing a real client project. These experiential projects address current issues that partner organizations face and cover a range of topics, including branding, marketing communication, new business development, go-to-market strategy, traditional marketing research and data analytics.

Students will gain hands-on experience managing projects, working in teams, running meetings, setting goals, controlling budgets and working directly with a client. In addition to these soft skills, students come away with tangible outcomes that will not only boost a resume and deepen their interview talking points but will also reduce their learning curve as they enter full-time positions. In some cases, partner companies have taken students from the project team and moved them directly into their interview process.

  • This program counts as course credit (MKTG 453) towards the marketing major.
  • MKTG 350, 351 and 352 are prerequisites.
  • Preference may be given to those who have successfully completed MKTG 465 or 455.
  • GPAs of 3.5 or above also required. 
  • Apply learning from prior courses where possible across both marketing and other business disciplines
  • Gain an understanding of the marketing planning or sales management process and how specific projects connect to and support company priorities
  • Learn how the marketers and/or sales professionals use research and data to make fact-based decisions
  • Develop specific marketing management or sales management skills based on scope of the project, e.g., branding, integrated communications, business development or market research
  • Enhance project management, teambuilding and client interaction skills
  • Develop both oral and written communication skills while developing the skills required to influence and build relationships with key stakeholders
  • Understand the balance of analytical and creative skills required to be effective marketers and sales leaders and how these professionals leverage tools and insights to inform strategic decision-making
  • Develop both strategic and tactical experience in developing marketing plans, go-to-market plans, integrated marketing communications and territory, account and sales account assignments and development.
  • FedEx
  • Lionsgate
  • Sonoco
  • Coca-Cola Bottling — Charlotte
  • Ingersoll Rand
  • ESPN
  • Textro


Apply now. The deadline to apply is 5 p.m., Monday, Nov. 22, 2021

Interviews for finalists will be scheduled for the end of November and beginning of December. Selected students will be notified by Tuesday, Dec. 7, 2021.

Challenge the conventional. Create the exceptional. No Limits.