The University of South Carolina College of Hospitality, Retail and Sport Management is a powerful learning arena where passionate students, inspiring faculty and business leaders advance the world’s consumer experience industries.
Our students learn some of the world’s fastest growing and most exciting industries within nationally acclaimed degree programs. Distinguished faculty and extraordinary learning experiences plus two student-run businesses and seven research centers prepare graduates for successful careers in the hospitality, tourism, retail, sport and entertainment management industries.
Immersive Learning Brings Lessons to Life
Our students learn within unique field trips and one-of-a-kind courses that ignite interests. Whether experiencing NASCAR behind the scenes at a storied track or getting a first-class lesson on hotel management at an ultra-luxurious Madison Avenue hotel, your curriculum includes career experiences that help you accomplish your professional dreams.Beyond the Classroom
Prohibition-era beer laws persist to the present
Craft beer is big business but that doesn’t necessarily mean business is booming.In fact, for many of the nation’s smaller brewing operations, competing with established large-scale “macrobreweries” is a David and Goliath story — and the laws are stacked in Goliath’s favor. But Scott Taylor Jr.. and his colleagues at the Wine and Beverage Institute at USC School of Hotel, Restaurant and Tourism Management are working on the first of three papers exploring the negative impact of Prohibition-era laws on competition within the alcoholic beverage industry.
HRSM professor helps grow sport, entertainment management program
In the years since he arrived at the University of South Carolina, Andy Gillentine has seen the size of the College of Hospitality, Retail and Sport Management undergraduate programs triple, while the master’s programs are 10 times as large.
Queasy to easy: 10 hacks to enjoy thrill rides
Scott Smith, assistant professor at the University of South Carolina College of Hospitality, Retail and Sports Management and coaster enthusiast, has 10 tips that can help calm the squeamish stomach and get back to the hair-raising fun.
Producing top draft picks for the business of football
Cutting-edge academics, deep industry connections and top-tier faculty combine to create a first-class training ground for football industry leaders in HRSM’s Department of Sport and Entertainment Management, recognized as one of the best and biggest programs of its kind.